Every feature, explained
Muginai is not a dashboard — it's an operating system for your SEO. Here's what it does, in detail.
Autonomous Keyword Research
From business description to 500+ clustered keywords
Muginai scrapes Google Suggest, analyses competitor pages, and builds your semantic core automatically. No spreadsheet required.
- ✓ Google Suggest expansion across locale + country combinations
- ✓ Competitor TF-IDF analysis to surface gaps in your coverage
- ✓ Automatic intent classification: informational, transactional, navigational
- ✓ Semantic clustering groups related keywords into content clusters
- ✓ Volume and competition heuristic scoring (real Keyword Planner when connected)
- ✓ Runs on schedule — new keywords surface as your niche evolves
Content Brief & Draft Pipeline
From keyword cluster to published page — autonomously
Each approved keyword cluster triggers a detailed content brief. Briefs flow into the draft queue and optionally auto-publish via Cloudflare Pages.
- ✓ Structured briefs: target keyword, headings outline, word count, semantic coverage checklist
- ✓ 5 brief templates: pillar, supporting, case study, programmatic, comparison
- ✓ Draft generation via Claude/Gemini with anti-slop quality checks
- ✓ Human approval gate before publishing (or full autonomous mode)
- ✓ One-click publish to Cloudflare Pages with automatic deploy hook
- ✓ Internal link suggestions generated alongside every draft
Daily Rank Tracking
Know your position before your clients do
Muginai checks your rankings every 24 hours across all tracked keywords. Drops trigger alerts; opportunities surface automatically.
- ✓ Daily SERP checks via DDG fallback (no proxy required for basic tracking)
- ✓ Google Search Console integration for full-coverage query monitoring
- ✓ Rank delta tracking: see 7-day and 28-day position changes
- ✓ Striking-distance view: all keywords ranked 11-20 with high impressions
- ✓ Content refresh auto-trigger: 3+ position drop → new brief queued
- ✓ Telegram alert on significant drops before they hit your traffic
Backlink Monitoring & Discovery
Track every link, find every opportunity
Muginai monitors your backlink profile continuously and surfaces new acquisition opportunities using Common Crawl and DataForSEO.
- ✓ CommonCrawl CDX backlink discovery (free, no API key needed)
- ✓ DataForSEO integration for real-time backlink data (when configured)
- ✓ Live backlink table with domain rating, anchor text, and link status
- ✓ New / lost backlinks view with 7/14/30 day windows
- ✓ Toxic backlink flagging for disavow file generation
- ✓ Anchor text distribution analysis
Telegram Intelligence Bot
Your SEO department in a chat window
The Muginai bot delivers weekly reports, fires rank-drop alerts, and lets you trigger any workflow from Telegram with a single command.
- ✓ /report — generate and send a weekly SEO report
- ✓ /rank <keyword> — check live position for any keyword
- ✓ /brief <keyword> — queue a content brief from chat
- ✓ /discover — trigger keyword discovery run
- ✓ /serp — manual SERP refresh
- ✓ Automatic Telegram alerts: rank drops, anomalies, content published
Outreach Automation
Link building without a dedicated outreach team
Muginai discovers link prospects from competitor backlink gaps, sends personalized email sequences, detects replies, and branches follow-ups automatically.
- ✓ Competitor backlink gap analysis — sites that link to rivals but not to you
- ✓ Personalized email sequences: 2–5 steps, configurable delays
- ✓ Email warmup scheduler for new sending accounts
- ✓ Inbox reply monitoring with automatic sequence pause on positive replies
- ✓ Sequence branching based on reply type (interested / not interested / no reply)
- ✓ Link acquisition tracking cross-referenced with active campaigns
GEO / AI Search Optimization
Get cited by ChatGPT, Perplexity, and Google AI Overviews
Muginai prepares your site for generative AI search engines through llms.txt generation, FAQPage/HowTo schema, AI bot allowlisting, and entity-rich content briefs.
- ✓ llms.txt — machine-readable site summary auto-generated and kept current
- ✓ Explicit AI crawler allowlist: 15 major AI indexers in robots.txt
- ✓ FAQPage JSON-LD on all feature, pricing, compare, and service pages
- ✓ HowTo schema automatically injected on process-oriented blog content
- ✓ Entity plan included in every content brief for AI citation signals
- ✓ Organization + WebSite schema kept consistent across all pages
Automated Site Audit
40-rule on-page audit engine — no Screaming Frog needed
Muginai crawls your site continuously, runs 40+ on-page checks, scores every issue by priority, and fires Telegram alerts for critical findings.
- ✓ Schema.org validation: Article, FAQPage, HowTo, LocalBusiness, Product
- ✓ hreflang bidirectional consistency check across all locales
- ✓ Core Web Vitals monitoring: LCP, CLS, FID via CrUX API
- ✓ Internal link audit: orphan pages, anchor diversity, crawl depth
- ✓ Redirect chain detection: loops, 3xx chains longer than 2 hops
- ✓ Meta coverage: missing titles, duplicate descriptions, missing canonicals
Competitor Intelligence
Know what rivals are doing before you see the rank drop
Muginai auto-crawls your top competitors weekly, tracks content velocity, surfaces SERP overlap, and fires alerts when a competitor launches an aggressive content campaign.
- ✓ Weekly sitemap re-index: track page count growth per competitor
- ✓ Content velocity alerts: spike of 10%+ new pages triggers immediate notification
- ✓ SERP overlap score: see what percentage of your keywords a rival also targets
- ✓ Keyword gap analysis: surface keywords competitors rank for that you don't
- ✓ 14-day rolling re-crawl of competitor page content for freshness signals
- ✓ Auto-suggested competitors based on SERP overlap (or enter manually)
Automated AI Reporting
Zero hours of report prep — delivered to Telegram
Every Monday, an LLM-written SEO digest lands in Telegram: rank movers, backlink summary, pipeline status, anomaly log, and a prioritised action list. Mid-week alerts fire within the hour.
- ✓ Weekly digest: rank movers, new/lost backlinks, content pipeline status
- ✓ AI-written narrative with root cause analysis and prioritised next actions
- ✓ Anomaly detection: 2σ deviation from baseline fires an immediate Telegram alert
- ✓ Monthly deep-dive: 30-day cluster trends, competitor velocity, content ROI estimates
- ✓ Custom schedule support: daily, weekly, or monthly (Pro/Agency)
- ✓ White-label reports with client branding on Agency plan
Programmatic SEO Pages
Scale your topical authority at the page level
Generate hundreds of location-specific or use-case-specific pages from structured data. Each page is unique, indexable, and connected to your semantic core.
- ✓ City pages: /seo-agency/toronto/, /seo-agency/vancouver/ etc.
- ✓ Use-case pages: /for/saas/, /for/ecommerce/ etc.
- ✓ Automatically generated from data files — no code per page
- ✓ Schema markup injected per page type (LocalBusiness, WebPage)
- ✓ Internal links woven between programmatic and editorial content
- ✓ Sitemap auto-generated and submitted on each deploy
Everything works together.
Muginai isn't six separate tools — it's one system where keyword data feeds content, content feeds ranking, and ranking data feeds the next keyword decision.